Covid-19对信息和通信技术行业电子商务的影响

Covid-19对信息和通信技术行业电子商务的影响

  • ICT
  • 5月14日,2020年

Imbalance of fulfilling the consumer’s demand with respect to groceries and other essentials item has made the e-commerce industry into limelight due to the COVID-19 pandemic. As the people have two options either to visit the supermarket personally or to order their respective product via online.

它导致的流行数码e -commerce web platform like shipt, Walmart, Instacart, Amazon and many more as numerous people finds digital e-commerce services reliable and safe during this time. Almost every customers practicing social distancing rely on this home delivery service the most and are willing to continue this for the next time as well. This has also changed the shopping behavior of the consumers on the geographical level. For instance, it has been witnessed that as compared to U.S., countries like Germany, U.K. and Japan do lack in shopping criteria basically in essential food items and groceries. This can be due to the leniency of U.S. law towards this COVID-19

With respect to shopping behavior while purchasing the item, people have begun stocking the housing essentials including mask, sanitizers, toilet papers and others. This act has negatively affected the overall e-commerce industry to some extent as the companies are failing in fulfilling the huge demand. Thus, this results into an increase in the price of essential items in an uncontrolled way due to this panic buying pattern. It just looks like everyone has to be the leader in the ongoing race of purchasing up unnecessary and irregular items. Based on the gender, it has been noticed that men are less concerned towards the ill effect caused due to this Covid 19 but are active in online shopping. Not only in U.S. there is an increase in new users downloading the wholesale mobile app but it also has be seen an increasing trend from India too. From January 2020, there is almost 50% hike in users who have spent on online and e-commerce app. On the other hand, in South Eastern countries like Thailand, Malaysia and Singapore among others, it has been witnessed a decline in the conversion rates in e-commerce apps. To overcome this e-commerce companies are taking initiatives to shift the consumer behavior towards at a quick rate and have reached more than 1million users on the daily baisis

例如,印度尼西亚的电子商务行业的Blibli一直在为用户提供一个简单而突出的在线购物体验,通过App推送通知和电子邮件,每天在日常达到超过1亿用户。

Changes in the revenue Across E-commerce

  • Grocery

Figure: Change in E- Commerce spending (2020)

  • 其他电子商务类别

图:电子商务消费者Sale (COVID-19)

The e-commerce industry has been impacted on both demand side as well as supply side. Virus related products such as soap, sanitizes, mask, tissue and others has witnessed an enormous rise in demand. Due to the imposed of certain limitation, some companies are not able to respond the changes or adapt it quickly.

Apart from this, it has been witnessed a downfall in the sales of fast-moving consumer goods since this time. For instance, in 2020, as per the survey by Digital Commerce in March, out of 304 e-commerce retailers, around 36.0% believed that the business will face a considerable downfall. Shortage in the number of staff is another big problem which makes difficult for the companies to fulfill the orders. For example, BigBasket and Grofers stated that they have the access of only 50% -60% of the staff due to which their frequency of delivery rate has been reduced which ultimately has made a pressure on them for unavailability of the consumer. Likewise, Amazon too permitted for restricted deliveries mainly the essential items and has suspended the deliveries of certain goods due to the shortage of staff and logistical crisis. Kirana shops which previously faced a stiff competition from digital commerce platforms but at this period of time it is considered to be important destination for buying daily and essential items. Thus, Reliance has planned of digitally connecting with the Kirana shops. This will take place soon with the government tapping logistics firms to link these stores with consumers.

除此之外,许多B2B服务参与了医疗保健领域新平台的推出,即从重要医疗保健用品和呼吸机等运输货物。许多特别经营必需品的零售商已经注意到他们生意的繁荣。从事医疗便利设施的公司认为,客户沉迷于对其家庭健康状况的持续监控,这最终会导致更高的客户参与度。甚至对感冒和流感相关产品的需求也有所增加。

像Swiggy和Zomato这样的在线食品交付平台遵循非接触式交付,以减轻对卫生的恐惧。但仍然担心严格的警察对交付员工的行动也造成了这个问题。这种类型的障碍表明了在当地当局之间的不负责任和情感沟通等体制疾病,后来对电子商务产品无懈可击提供的挑战。

Moreover, it has also been witnessed an upsurge in the demand of gaming, new platform and Over the Top (OTT) media. For instance, in the first three month of 2020, Netflix, an online streaming service has added a huge 15.8 million paid subscribers. This was mainly due to the social distancing and lockdown in different parts of the world.

因此,可以说,很少的电子商务部门肯定不仅在本前时间段内升高,而且在预测期间也是如此。但与此相比,挑战将通过对这种大流行形势保持重要的安全措施来平衡供应链。为了有效地运营业务,从仓库管理到交付的商品才有很多人力。因此,会有股票和延迟交付等的情况。但亚马逊,作为一个早期的搬家人宣布雇用超过一百万人来加强其在全球范围内的送货车队。

Regulatory insecurity as well as knee jerk reactions in emergency circumstances, cause more harm than good, as obvious from the government’s approach for the supply chain management during pandemic. The government must also provide relief to the small e-commerce players by permitting g them to deliver non-essential goods while practicing social distancing and hygiene. Ensuring regulation, restructuring of foreign investment laws and with better regulatory unity will definitely helps in enhancing the smaller e-commerce players’ growth.

However, the growth of the e-commerce will depend upon only on its service efficiency and adaption level with respect to general consumer psyche in long run. Mostly at this time period, companies which will respond better can able to tap better with the shift towards online purchasing.

电子商务甚至给农民受益by making them to avoid middle men and intermediaries and to sell their produce to the wholesaler buyers including agribusinesses, corporate grocery, restaurants and others directly. This has benefitted the farmers not only with enhanced income but also with wastage reduction and enable financial inclusion.

电子商务正以每年23%的速度增长,众所周知,印度、中国和美国是这一增长的最大贡献者。在今天的情况下,这三个国家大多只受到Covid 19的高度影响。到目前为止,在美国,有10000人死亡,而印度仍在试图通过所谓的“封锁”战略来抗击covid19的影响,而中国似乎已经控制住了这种流行病的形势。中国最大的电子商务公司阿里巴巴向斯里兰卡、美国、意大利和美国等不同国家提供了20多亿美元的医疗用品。

U.S. government is yet to announce any lockdown but the e-commerce stores are still working on and continuously involved into delivering products to its customers. Ever since the outbreak of Covid in U.S. companies like Amazon, Walmart and Instacart have faced a rise in the online orders. It has been witnessed that in first few weeks of March, grocery orders has jumped to 210% and is also expected to remain the same in this post-pandemic.

欧盟(europeanunion)要求电子商务公司在3月份的第一周集中精力制造、设计和销售可修复和可回收的产品。但随着Covid的迅速增长,电子商务参与者被要求保留这些请求并继续提供必要的服务。这导致消费者方面在按时满足大量订单方面产生压力。这导致了黑色营销和囤积的产品,从而消除这一点,电子商务网站提出了限制多个项目。这种尝试帮助了整个电子商务公司,甚至确保了每个客户都应该只接触到基本产品。

In U.K. before the lockdown initiation, people got panic and as a result it has raised the sale of specific items including toilet paper, board games, crafts equipment medicines, groceries, home appliances and yoga mats.

中国作为亚太地区主要的B2C制造和供应中心之一,由于Covid的影响,几乎每个国家都面临着同样的情况,电子商务公司陷入困境,面临着需求下降。这导致中国市场很小,因为生产完全停止,甚至货船也被搁置。要使这个问题正常化,需要更多的时间才能使一切恢复正常。

由于假产品的信息和尖刺数值,新加坡的健康科学当局(HSA)从一个在线平台上脱离了3000个产品。大大做了,以提高其销售和赚钱。但是,当地政府破坏了卖家和电子商务公司的邪恶企图致力于提供必要的物品而不会过度收费。卖方的许可被暂停,他们参加过这笔钱制造业务。已经努力提出一个将限制和识别在线销售此类卖家的系统。

In India, extension of the lockdown period has made the e-commerce executives to go to the government for help. A meeting was held amongst Honorary Piyush Goel, Commerce Minister of India along with leaders from DHL, Amazon, Swiggy, Zomato, Flipkart to grant them the permission of selling at least the essential items.
In Australia, e-commerce players have adopted a defensive mode as they are continuously in contact with local municipalities and the government to deliver the essential items on time.

2020年,电子商务行业预计将开展6.0万亿美元的业务,但由于锁定和交付只有必要的物品似乎不会实现这个数字。B2C电子商务公司只能向客户提供基本产品和服务,但在涉及B2B的案例中完全锁定。随着工厂的关机,在适当的数量或零原料,家庭工人,被阻止的物流服务进入没有产品,没有行政和没有交易。此外,电子商务组织必须将他们的仓库工作者和送货代理人保证免受这种Covid感染。这可以通过采取适当的措施,如工作场所的持续消毒,访问掩模,手套和即时医学考虑那些具有Covid症状的药剂,以便各自的公司定期和高效地为客户服务。

The coming month is considered to be tough time for the e-commerce industry as increasing number of death rate due to COVID-19 is making the government to release a curfew in many countries. The respective players have to work in close collaboration with the local authorities as well as the governments so as to run their business efficiently by offering in need with helping hand.

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