Covid-19对食品和饮料行业膳食补充剂的影响

Covid-19对食品和饮料行业膳食补充剂的影响

  • Food & Beverage
  • Jul 06, 2020

新型冠状病毒显着影响了所有行业,包括食品和饮料,汽车,化学和许多其他行业。这种大流行导致大规模生产停工和供应链中断,这影响了世界上几乎每个国家的经济。

在2020年的第一季度,冠心病传播在全球范围内发生,所以国家的锁定是锁定的。最初,锁定已破坏产品供应链以及原料收集问题。制造设施也被闭嘴,因为在劳动力之间的冠状病毒蔓延高度越来越高。

Among all the industries which are being impacted,膳食补充剂行业也是其中之一。在开始COVID-19蔓延,it was difficult for the companies to supply their product in market for the consumption purpose and also production of dietary products faced disruption in the supply chain completely. The consumers were only focusing on highly essential products such as food and beverages. As the time passes by, the companies started reopening to fulfil the demand of products in the market.

在研究中,已经发现膳食补充剂有助于提高免疫系统。由于这种新趋势,对膳食补充剂的需求量增加了很高。例如,根据母培育症的说法,含有微量营养素和维生素C和D的膳食补充剂是安全的,具有低成本,并且是帮助免疫系统从其他急性呼吸道疾病中击败Covid-19的有效方式。由于这一点,demand for the dietary supplements has increased in the market

根据营养前景公布的文章,膳食补充剂销售在冠状病毒大流行期间随着膳食补充剂对抗或其增强了对Covid-19的免疫系统来增加。据这篇文章称,在2020年3月的最后一周,整个膳食补充剂的销售增长飙升到美国超过35.0%。

Another fact, according to Glanbia Plc., dietary supplements purchase in retail outlets has increased during the month of April 2020.

表1消费者用于2020年4月的产品使用的零售店

产品 1st Week of Survey 第二周的调查
维生素和矿物补充剂 超级中心(31%) Supercenter (36%)
Protein/Energy Bars Traditional Supermarket (34%) Traditional Supermarket (44%)

资料来源:格兰比亚PLC

另一方面,对膳食补充剂的需求正在增加,因为由于锁定,健身设施和其他人被关闭。这导致对饮食补充剂的需求较​​低,例如在健美运动员,运动员和需要饮食中需要额外的蛋白质的其他蛋白质中受欢迎的乳清蛋白粉末。一旦健身房和物理练习中心将开放,再次对膳食补充剂的需求将增加。

在这段时间内,每个人都易于成为Covid-19的载体,但它特别影响那些具有低免疫系统的人。世界各地的卫生组织正在报告最佳实践,以限制传输和建议公民,以提高免疫系统的方式。这些建议包括享受良好的睡眠,保持健康的饮食,适度锻炼,并服用营养补充剂。

Due to the high awareness regarding boosting the immune system, consumers are now more focused towards the consumption of dietary supplements which has lead in increase in the sales of the膳食补充品市场

DIETARY SUPPLEMENTS MANUFACTURERS: PERSPECTIVE & INITIATIVES

Covid-19爆发使世界停止,每个行业都有影响它。这场危机已经带来了一个意想不到的局面,每个人都在进行中。通过如此肆无忌惮的情况,每个人都试图克服它。然而,由于保健机构在日常生活中纳入了营养利益和建议,膳食补充剂行业的需求显着增长。

政府的支持发展阿育吠陀和自然补充剂,以提高免疫系统,制造商参与这些补充剂的发展正在帮助行业在市场上建立强有力的地位。

已经进行了基于矿物质和维生素的各种研究,这些研究声称维生素和矿物质可以对抗冠状病毒。

例如,

“India’s national research institute, the Indian Institute of Integrative Medicine (IIIM), will conduct a clinical trial on a zinc supplement that it claims have a higher bioavailability to support recovery in COVID-19 patients, the supplement would be trialed as a nutritional support in COVID-19 patients with mild to moderate symptoms and administered alongside medical interventions.”

_ Dr. Ram Vishwakarma, Director of IIIM

The burst of pandemic panic complements a steady rise in dietary supplements sales that investors have largely overlooked amid the financial debacles of better-known vitamins and minerals, fish oil, probiotics, coenzyme q10, garlic, to ashwagandha.

例如,

“可能的原因是人们愿意由于大流行而放置的限制,人们愿意调整购买行为。人们正在避免从Pop购买补充剂,以便无忧无虑,可以花费更加有意义的活动,例如准备健康的膳食,锻炼或冥想。“

_ Samantha yew,联合创始人

“If you look at functional foods, there is a trend towards increasing nutrient density in foods which are already considered healthy.”

“In Vietnam, we see companies trying to fortify milk not only with micronutrients as vitamins, but also thinking what more they can do to fortify the milk not just for immune health, but also to provide other health benefits with the omegas. The fortification can go up to the recommended dietary allowance. In some countries, it is based on the regulation that determines the amount of fortification. We are trying to make sure we stock up our vitamins so that we could meet our customers’ needs which could change quite drastically and quite rapidly as we have learned.”

“特别是在亚洲,客户希望出现新的线路扩展。创新将始终是许多客户的重点,因为他们希望在市场上出现。“

_ Anand Sundaresan, DSM’s regional VP Human Nutrition & Health APAC

With the demand of the nutritional enriched fortified supplements and functional food, the supply and value chain have been disrupted due to the pandemic.

例如,

“Companies were mostly clearing their warehouse stocks, instead of investing in capacity building to meet the heightened demand for plant extracts, especially those that confer immune benefits. Even if the demand is big, the factories are not willing to increase their investments for capacity building. This means that production capacity will not see a significant increase.”

“At least 20% to 30% of the orders received across the member companies cannot be filled due to supply chain problems, and so many of us are getting for a slot to ship out our products.”

陕西植物提取协会商务部董事长银君侯

“我们相信增长可能更高,但不幸的是我们耗尽了一些产品,并迅速移动以取代这些股票。与我们自己的品牌以及我们的OEM客户一起既比以往任何时候都比以往任何时候都比以往任何时候都比以往任何时候都畅销。“

“It is a product geared towards those who believe in preventative health, and living a long and healthy life,”

_ Ross Norris, General Manager at Homart Pharmaceuticals

“Huge push” on educating why vitamins were needed for preventive healthcare. This has in turn helped increase sales of vitamins.

“在印度尼西亚,人们经常在生病时服用维生素。这里销售的产品的维生素水平也超过了推荐的膳食津贴10至20倍。维生素被视为一种药物。“

“COVID-19 has led to more recognizing the preventive purpose of vitamins, which is in line with our brand image.”

_ CEO Wouter Van Der Kolk, DSG Consumer Partner

资料来源:公司网站,杂志,营养期刊,门户网站 

CONCLUSION

Covid-19 Pandemic已经对全球人口和经济造成了责任。对政府,公共卫生部门和医院抵抗冠状病毒的合作努力导致了经济放缓,全球锁值和极端的公共安全措施。公共卫生措施包括创造对家庭检疫力测量,维护食品和医疗保健供应的认识,特别是穷人受到世界各地政府的严格遵循。

从商业角度来看,Covid-19显着降低了商业活动,特别是在消费者领域。但是,维生素和矿物如维生素和矿物质的膳食补充剂一直在通过预期的经济衰退期间维持势头。

膳食补充剂的需求日益增长的需求可以明确目睹了美国维生素和矿物质的兴奋剂在这些时间以上超过6%。此外,随着客户的期望将其整体健康和健康视为防止疾病的预防措施,对VMS用例相关的社交媒体活动的分析明确反映了这种日益增长的参与。

对维生素C,姜黄素,锌,硒和益生菌产品的需求飙升是膳食补充剂行业的生长的主要贡献者。由于需求巨大,有多个国际和当地的参与者进入市场的品牌和通用产品。虽然,业内银衬里,供应链不确定,经济溅射到经济衰退可能是对膳食补充剂市场增长的重大威胁。

For ingredient suppliers, manufacturers and retailers, it would be prudent to strategize for a long-term market where consumer demand for dietary supplements continues to grow beyond its historical base.

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